Archive | November, 2011

Will Miss America Still Have to Ask for World Peace in 2035?

10 Nov

                       What can happen in twenty-five years? Twenty-five years before 2011 it was 1986. Bon Jovi was Livin’ On A Prayer, pants could double as a parachute, and Ferris Bueller got a day off. No one was concerned about who had texted them, checking emails or Facebook newsfeeds. In twenty-five years communication and society has had some dramatic changes. What could happen in twenty-five more years? (Rolling stones magazine)

I am no Steve Jobs, but with the rapid progress of technology, I can only see communication improving over the next 25 years. I do not believe that within 25 years the world will turn into the Jetsons or live will so drastically change that it is unimaginable. It is fun to dream up what crazy things will exist in the future, but 25 years ago wasn’t the Stone Age.

Society was not so drastically different than it is today. Yes, there are significant changes in communication and culture, but 25 years ago people didn’t have to contact each other through pony express either. This is why I think that there will be major changes, but in a whole, the world will not be a world unimaginably different than today.

The most obvious communication device to change will be the cell phone. Today, when you go to buy a new cell phone, it is difficult to even find a phone that does not come with internet. More and more phones are Smartphone. I think within the next few years, all cell phones will be iphones or iphone like cellular phones.

A growing trend towards one electronic device to be an all in one personal computer, mp3 player, cellular phone, camera, television, gps, and all the gadgets will lead to a super device. By 2035, there will be a piece of electronics that will be a compact, all in one, only device you will need tool.

The device will be a person’s everything. Much like how a teenager feels about their cell phone. If taken away, you might as well just jump off a bridge to save yourself the pain.

This device will significantly aid communication. A person has multiple channels of contact all within one device, so no matter what the content of the message if can be sent through the appropriate channel and reach the recipient with easy. For example, a document could be types, edited, emailed, and printed all from the one device. No more having to switch from computer to phone to printer. The convenience would be the key feature.

The device that does it all would hold all the information you need in the palm of your hand. Of course by 2035 the mobile internet will be extremely fast and work excellently on these devices. Users would be able to look up information with ease and multi-task while doing so.

Information would be so easy to access and acquire because everyone has the ability to contribute and add to the internet at all times.

Facebooks would be super charged. Video could be uploaded; status could change themselves because the all in one device would know what you are doing at all times. News could be reported from every angle. People would have the technology available to be informed about everything at once.

In the movie Wall-E, a technology along the lines of what I am describing is shown. A chair with a screen attached to it and compartments where objects materialize from is a type of all in one device that humans are utilizing for all their technological needs. People sit in these chairs and communicate with friends and acquaintances through a Face Time  like fashion.

While talking with people, the screen also has a running feed of news and advertisements. Having a device that allows us to access all information and communicate in all forms will also make advertising easier for companies. Advertisements can target clients through what the users are doing on their devices and what pertains most to their everyday usage. In a way it would be helpful to both the producers and the consumers because consumers would be constantly being informed of what products are out there that could benefit their life.  Producers would have the benefit of targeting the perfect niche for their products and gaining feedback easily.

Life with on device would be help society to be more productive and lead to a utopian life. The constant connection would significantly decrease miscommunications. People would always be connected and connected on all levels. People could see each other on crystal clear screens, hear each other, send messages or pictures; they could even watch a movie together through a device. People could be much better in touch with each other. Relationships could significantly benefit.

Everywhere around the world would be connected. The world would have shrunk. Ideas and culture can be easily shared between countries. As people learn about each other and share, they will start combining values and culture. The world as a whole will adopt a new culture that is shared internationally. Having this bond of culture will unite the world, in turn making it a unified peaceful place.

The growing dependence on technology will only increase as technology becomes more useful in our lives. While I do not believe that humans will be floating around in chairs like in the movie Wall-E, I do think that technology is exponentially changing society. These changes may not all be for the good.

Improvements in technology increase society’s reliance on it. If people are depending on their all in on devices to do everything they need, they will not be able to function without it.

Technology, even as it improves, can fail. If the device people entirely rely on does fail, people are helpless without the technology and will have trouble conducting life as normal.

A dystopian society would emerge, if society becomes overly reliant on technology that performs all the communication and information acquiring tasks that a person needs. When all the information a person needs is practically given to them, they are very informed, but if they do not have any skill to gain the information without it being given to them, they are useless when the technology is taken away.

People would no longer have to learn or work to get things done. Everything would simply be available for them to utilize. People would not have to learn anything for themselves because they would most likely be able to look up the information or contact someone immediately to find out.

Life lessons like getting lost and guessing your way home would be an extinct problem. But these are the sort of problems that arise that help a person to build character and grow.

If people are given communication, media and information spoon fed to them, creativity and character would start to be lost. People would be more like cookie cutter molds of each other, all having the same experiences of solving an issue with the use of their all in one device. I sure do not think that a world like this would be a peaceful place.

In 2035, I hope that the world has changed for the good. Media is positivity influencing society and communication is easier and more efficient, but not harmful to the people and the relationships they form. Hopefully the world will be in a utopian state in the next 25 years and the Miss Americans will have to come up with something new to ask for.

Don’t Be About It, Blog About It.

10 Nov

Having an off day? I know it makes me feel better to laugh it off. One of the best ways to laugh off my life woes is to hear how much worse someone else’s may be. Know you think to yourself, who in their right mind is going to tell you embarrassing stories about themselves at your beck and call? Well, you’d be surprised how easy it is to find. A recent blogging trend has been collections of funny problems, encounters and advice about the crazy things that happen in everyday life.

Three of my favorite blogs enclude Bad Advice from My Brother, Texts from Last Night and College Problems. These three blogs are of a comedic genre and are about real (but sometimes vastly exaggerated) life events. Each has a different style and format

Bad Advice From My Brother is a collection of live lessons and useless counseling from an older brother to a younger brother. The older brother sends a continuous string of outlandish messages that the younger brother secretly turned into a blog for the world to benefit from.

The blog’s style is a dairy of sorts. The blogger (the younger brother) posts all of the emails, text messages, picture messages, voicemails, even a fax or two, that his older brother sends to him.

The older brother is an ex frat boy, who has recently graduated college and working a real job but seems to be reluctant to give into the grown up lifestyle. The brother, who is egotistical, outrageous, rude, ridiculous, a borderline  alcoholic, and absolutely hysterical, finds it vital to pass on the nuggets of wisdom his life as brought him to his younger brother.

                Texts from Last Night is a unique blog. There is not just one blogger who posts their entries for the audience. Texts from Last Night or TFLN for short is an interactive blog that allows the readers to submit text messages that they think the rest of the world would find funny.

                The blog is similar to Twitter in that it is a chronological micro blog. Submissions that are worthy of making the blog are posted and listed from most recent submission to oldest submission. The text messages are anonymous, the only identification is the area code from which the message was sent and the receiver who responds.

The collection of texts messages are a range of just silly banter, to innocent spelling mistakes gone arise to crude, outlandish statements.  This generation of millennials has a special place in their hearts for text messaging. Millennials have a heavy reliance on text messaging as a major form of communication in their lives.

Text messaging being such an influence in everyday life makes it a subject of interest. Everyone talks about texting and has a funny story. A blog that allows the reader to submit their story is considered cool because in a way, your text was worthy enough to be published online for the rest of the world to see. Reading other funny texts holds entertainment value because texting is so relatable and prevalent in life.

Another popular blog for college students is the trumbler titled Collegeproblems. Collegeproblems is an ongoing numbered list of typical and not so typical problems college students are plagued with during their college experience.

An example of one is “Problem #847- Move off campus, no idea how to cook”, this being one of the more innocent problems.

Collegeproblems is one of those blogs that you read and the whole time you think “this is funny; this is funny because it’s true!” Like the rest of the blogs, the reliability gives the blog appeal to its audience.  Readers can laugh at how these problems stricken their lives.

While it might not seem funny when it is happening, for example, “Problem# 835- Commuter student. No car.” It is humorous to read it and think to yourself how ridiculous life really is. If you cannot laugh about it, how can you really enjoy life? That is what Collegeproblems is all about, taking the college hardships and making a mockery out of them to make the struggles just seem that much more ridiculous.

My personal blog I would hope would have the same witty and hysterical content as the other three blogs I have discussed. Currently my blog is about varying subject matters relating to mass communications. In a way, Bad Advice from My Brother, TFLN and Collegeproblems are also about communication. In Bad Advice from My Brother, the older brother is communicating with the younger brother. In TFLN, texters from around the world are sharing their communication through text messaging and in Collegeproblems, the blogger is listing all the problems, communication problems included, with his followers.

The blog in which I am writing, I would hope it to be entertaining like the other three blogs. Making a blog entertaining and humorous can not only brighten a readers day but keep them interested in continuing to follow the blog.

Like all of the blogs, I may not be the most academic or professional source, but for the subject matter each of the blogs are referring to, I am a source worth citing. None of the blogs are hard fact. They are all option based or from a person’s life and experiences. You can non judge a person’s experiences for creditability.

In the case of these blogs, who is going to be upset because Bad Advice from My Brother did not describe the proper technique for shot gunning a beer. The subject matter of the content really allows for any young adult to be a creditable source of content.

A goal of a blog is to entertain the audience. Each of the blogs, including my own, makes it a point to entertain the readers through light and chipper content, hopefully producing a laugh or two. The audience’s ability to relate to the topics keeps them interested and inclined to read. If I were to keep up my blog, I would hope my life experiences and thoughts would be as entertaining as the blogs discussed in this post because lets face it, college is rough on us all. 

Waiting Sucks.

10 Nov

               My guiltiest pleasure will suck the life right out of you. Its more than just things that go bump in the night. It’s an elaborate schema of twists and turns of mystery, action, romance and just a drop of humor in an ongoing television show. You’re probably dyeing to sink your teeth into whatever I am talking about right? Well I know how much waiting sucks, so I’ll give you a stab at it.  It’s True Blood.

True Blood has become a mass media success. The show is about a young women, Sookie Stackhouse, who had her world turn upside down when vampires ‘came out of the coffin’ to mainstream with society. Sookie finds herself in a romantic relationship with vampire and suddenly she is knee deep in the super natural world. Sookie’s small town of Bon Temp seems to be just as involved in the new world myths and mystery as her. No one in Sookie’s life seems to be able to keep themselves out of trouble, which the premise for the show and its characters.

The program True Blood is produced by Alan Ball’s (the creator of the HBO show Six Feet Under) production company Your Face Goes Here Entertainment who is in association with Home Box Office (HBO) production. HBO who owns the rights to True Blood is a premium cable company owned by the conglomerate Time Warner.

Time Warner is a massive media company with operations in television, film and publishing. Time Warner owns multiple networks including but not limited to HBO, TBS, TNT, and CNN. CNN has corresponding radio stations that Time Warner holds ownership of.

Time Warner is also the owner of high profile production companies responsible for blockbuster pictures and hit shows. Their production company Warner Bros. is also owner of New Line Cinema and Picturehouse Productions (which is a part of HBO). In terms of publishing, Time Warner’s company publishes hundreds of magazines in all different genres including TV and entertainment.

The True Blood concept started out as a series of Novels by Charlaine Harris titled The Southern Vampire Mysteries. The show’s creature, Alan Ball, picked up the rights to adapt the novels to television from Harris and HBO immediately went into development.

In the summer of 2008, the show premiered. In order to gain publicity for the show, the marketers came up with a brilliant campaign. The plan was a viral marketing scheme was to send emails to high profile bloggers of a letter written by a vampire confessing his truths and wanting to be revealed to the world, much like the premises of how the show begins.

The very sneaking marketing ploys continued with MySpace and Facebook pages advertising the fictional True Blood beverage. HBO ran documentaries on vampires and tried to get the public intrigued in the idea of the living dead. Seductive and very sexual ads ran in entertainment magazines, mostly in the ones owned by Time Warner, and commercials on HBO, and its sister networks, and had people wondering what the show was about. The campaign ended up paying off and the show started out as a huge success, drawing in millions of viewers.

With the success of True Blood, it is important to keep the viewer up. As the new season is due out in late spring, advertising for the show should start soon. I have developed a cross promotional campaign to promote the show.

The first plan of action would be to begin showing shows and movies involving vampires in a positive perception on all the networks owned by Time Warner. Making the vampire themed programs suitable for the individual networks will expose the viewers of all different networks to the idea of vampires but in programming that they are most comfortable with.

Showing programs with vampires portrayed positively will cause the audience to want to root for the vampires. Creating that connection will influence the interest in vampires. This is when the networks continue to show more vampire related shows and movies. Before the audience knows it they are indicated with the super natural creates. The peaked interest will hopefully transfer over to seeking out vampire related subject matter like True Blood.

The next step would be to continuing running ads in magazines. Entertainment magazines are a great source to have ads because the readers are interested in entertainment, especially a high profile show like True Blood. The scandalous ads are more than provocative; they also have a lure of mystery. Marketers can play off both those features.

Having the author simultaneously releasing the newest addition to the series in coordination to the premier of the next season would help to boost excitement for existing fans of the book and the television show. The media around the book release would only benefit the show.

Ads can be run in magazine’s that are primarily for men. Men’s interest could be peaked by the sexually orientated ads. Visa versa, in magazines targeted towards women, women could be intrigued by the romance and passion prevalent in the photos. Both sets of magazines would be ones owned by the Time Warner Company.

Another marketing ploy could be to flood YouTube with clips of ‘real’ vampire or supernatural sightings. The multitude of clips would gain popularity and controversy. Hype about the authenticity would create talk as to the reality of vampires. The publicity could spark an interest in the subject of the undead and in the show. As buzz is being created, commercials for the new season of True Blood could come out at the same time.

The entire buzz about vampires would have the public biting at the chance to keep up with the undead trend. They would be sucking all the vampire publicity up. Waiting until dark for the coffins to be open would be almost impossible.