Archive | December, 2011

Mean Girls to Good Girl

8 Dec

How does America’s beloved, little red headed Disney star become one of the biggest jokes in Hollywood? All it takes is a few rumors about a boob job to send a rising young actress to a convicted felon with a drinking problem.

Lindsay Lohan started her career off really young. Her first big break was playing identical twins in the remake of Parent Trap, from there she gained a fan base and continued to grow as an actress in movies like Freaky Friday and Mean Girls.

When Mean Girls came out rumors started spreading that Lindsay’s breasts had been looking larger than in the past. Tabloids reported stories of Lindsay’s alleged breast implants. She started to gain more and more attention as a celebrity rather an actress.  Then came the downwards spiral. Eating disorders followed all night partying and bad behavior with floods of bad press. Then her career was beginning to be jeopardized.

Lindsay was losing roles and being punished for unprofessionalism on set. She was not being publicized in a positive light at all anymore. She quickly was no longer working and only going out and partying. Her only media exposure was for her reckless behavior and crazy antics. Drug use lead to her arrest and time spent in jail and on probation.

Lindsay has become a huge joke to the public. She no longer has any creditability as an actress. She is in need of a public relations makeover campaign.

Good news for Lindsay! Careers gone bad can be revived. Look at Winona Ryder. Successful young actress, nominated for Academy Awards for Little Women and The Age of Innocence.

But in 2001, she had some sticky fingers and was caught stealing underwear from Sak’s department store. Oppies! After a few years’ hiatus, Ryder came back better than ever. She starred in huge blockbuster like Star Trek and Black Swan with more high profile movies in the works.

It can be done Lohan, it can be done!

A campaign for a public relations problem as atomic as Lindsay Lohan’s needs to start at the ground up, the first step would be time. After her most recent incident stint in jail on November 7th, she should take some time to get out of the public eye. Basically, in strategy, let things cool off. People will begin to forget old new or loss some of the details.

A year or two out of the public eye will give Lindsay time to short her issues and the public the time to forget them. By the time she is ready to come back, people will be wondering where Lindsay has been.

The most important criteria to this hiatus is to NOT being gaining negative publicity. Lindsay needs to time to be hidden. Negative publicity will just put her right back to the tabloid tornado of negative press that she is.

Once she starts to reappear, it needs to be in a positive or neutral manner. She is expected to be bad, so being seen in a positive light will only bring more press to her change for the better.

Over Lindsay’s break, she needs to work on securing roles in legitimate movies. She will have to be extremely choosy in picking a part that is challenging as an actor and high profile enough to get the attention of the academy and the public. The attention that Lindsay wants is on her acting. All over publicity of her life needs to be pushed aside. The public needs to be reminded that she is first and fourth most an actress, this is how she came into the public eye to begin with.

After being selective in choosing a role, she should remain low eye until press starts to be released on the project. When Lindsay becomes a press target once again, it’s important to set up suede events that would depict Lindsay as having matured.

Things like shopping with her family for house ware or Lindsay exercising and eating right. This time of publicity will give the impression that Lindsay is caring for herself mentally and physically.

Positive press will hopefully bring in even more roles for Lohan, now that producers and film companies see that she will be a productive employee and no longer a threat to the production.

Hopefully the new roles will only get better and better. This would significantly change the public view of Lindsay Lohan and maybe even turn her into a serious actress.


Product Placement With Benifits

8 Dec

If sex sells, Justin Timberlake and Mila Kunis can sell just about anything. The 2011 film, Friends With Benefits there was obvious product placement being used to advertise for certain brands and products.

While there was no clear commercial or ad present, the smooth integration of the products into the story line was great subliminal advertising to buy the products and be as good looking as smooth as Justin and Mila.

Friends With Benefits is a standard rom com (romantic comedy) with a suspiciously similar story line to No Strings Attached, but left feeling even fatter and uglier.

The gorgeous stars Justin Timberlake and Mila Kunis played young professionals, who were crippled by past failed relationships and mommy issues. They decide to leave all feelings out and have a strictly physical relationship and yada, yada, yada, you know what the story goes, and they fall in love, trouble, and get together in the end because they are too beautiful not too.

The blockbuster was clearly made to make money. The plot was simple, no award winner there. The movie was made to appeal to the masses. A money maker like this went the extra mile to rake in some more cash with some shameless product placement.

The movie had countless recognizable products. The most visible of pushed products were GQ, the iPad, Sony computers, phones and video games and Skyy vodka.

The most obvious and straight forwardly placed product was GQ magazine. GQ, Gentleman’s Quarterly is a magazine focusing on fashion, style and culture for men. Timberlake’s character was head hunted by Kunis’s character for GQ to come in as their creative director. The magazine was directly spoken about and most scenes were filmed in the real New York office! 

Other scenes featured Justin working on the magazine and arranging different covers. GQ did not let the opportunity to even further promote go to waste. Mila Kunis was featured on the cover of an issue simultaneously with the release of the film. Justin was not left you either.Playing a top ranking GQ tip wig, Justin did a feature article for the magazine where he did the comedic rough draft editing of a story about him. A great little cross advertising action going on here.

According to the movie, being a young professional requires a lot of work and an iPad. Both main characters are featured multiple scenes utilizing the Apple product. The best iPad product placement scene is the “Bible App”. In agreeing to start a sex without feelings relationship, Mila takes out her iPad to open her Bible App. The iPad has a virtual glowing bible that Justin places his hand over to swear upon after fusing with iPad to keep it on the vertical screen view.

The product placement in this scene is brilliant! The iPad is being utilized to start off a strictly sexual relationship with super hot Mila Kunis. What guy wouldn’t buy an iPad if promised that? Then, not only was the iPad used, but an app was thrown in there too. How nice for Apple!

The most product placement occurred with Sony electronics including a phone, laptops, computers and video game consuls. After catching on to just how much Sony was being seen throughout the movie, I looked into Sony and discovered that Sony Corporation owns the production company Screen Gems which produced the movie Friends With Benefits. Sony’s product placement in the film is a classic example of cross promotion.

Sony had the best product placement in the movie. The brand was reoccurring and in all different products. In particularly, the Sony Playstation was a standout product. The video game was being played at a party hosted by Mila’s character. It not only looked fun, but it intrigued the audience to wonder what they were using and where they can play with one.

The video game was also featured in scenes right before the on screen couple was having sex or messing around. It plays into the theory that sex sells. The movie gave the audience a number of reasons why they needed to go out and get this game.

Skyy Vodka was also cleverly snuck into a few scenes. While at a party, Skyy Vodka bottles were being passed around and served. The parties were as glamorous as the invitees and celebrity cameos all in the presence of Skyy Vodka. Later there was a sneaky appearance by the vodka yet again. In Justin’s GQ office, there was a framed Skyy Vodka ad.

All the products placed in the film were strategically chosen. The products were all applicable to teens and young adults, the target audience. All the products were being used and displayed in a positive light for great advertising. Justin and Mila’s characters trendy hip life, along with the amazing relationship and chemistry would be desirable by almost any young person.

The End Of The World As We Know It

8 Dec

Two summers ago, I read the book The Hunger Games. My younger cousin, who is in the seventh grade, had picked up a bunch of books from the library. She had started to read the book and was describing it to me one day.  We were discussing the book as I was bringing her to her play practice. I decided to read a few pages while I was waiting for her to be done, little did I know I would not be putting the book down. After the first chapter I was hooked.

The Hunger Games is a story about a post apocalyptic world a few hundred years from now. The world is not the same place it is today.

Many parts of what is left of the world are poor and impoverished. There is an elite society that runs the rest of the world and keeps them oppressed by taking their resources and by mental scare tactics, like the hunger games. The hunger games are a yearly event where each area of the world sends two of their children to compete of their behalf in a televised battle to the death.

The book struck a nerve in me. While the story was exciting, keeping me wound in the suspense and action, it also scared the day lights out of me! The book painted such a vivid world of chaos that resulted from events that are happening in reality in the present. The current state of the world in a recession, the recently ended wars, the terrorism and all the other issues make an apocalypse not so farfetched of an idea.

The book’s detail of the setting made the world imaginable and the simple stories of young love, family, confusion and struggle made the book relatable even though the overall story was so drastically not typical life. I was finding myself comparing my life to the book on so many levels.

The world is going through a hard time. Many families are finding themselves struggling to get by. Personally, my family has had to make some serious changes in light of the poor economy. It struck a chord in me that maybe a world without the luxuries of today is in the future.

Even though it is a bit of a morbid though, it has made me more in tune to worldly issues. Since reading the book, I have been reading more on current events and issues of third world countries. I have had an interest in learning about world issues and how to go about solving them.

Another theme of the book was personal struggle. The main character, Katniss, had a battle to fight, literally and figuratively. She was thrown into an actual fight, one that could in the greatest probability take her life. Katniss has to fight for herself, but also for her family. Her family needed her, if she were to leave them they would suffer greatly. Her best friend also needed her. They depended on each other’s support in so many ways.

While reading the story, I drew some inspiration from Katniss. She was so passionate protecting the important people in her life and stayed strong for them. She was a selfless character. She fought her battles for others. While it would have been easier to give up for her, she pushed through because she knew that the people in her life needed her too.

I was inspired by that theme present throughout the novel. It made me think twice about what I do for others, and how giving up on myself not just effects me, but a whole tickle down of people who are important to me.

While the book is not a literary master piece, or even at my reading level, it was a great guilty pleasure. The fiction novel was a little escape from the world, but still drove me back into thinking about my own life. The Hunger Games was a life changing book for me had its moments of inspiration and brought about some deeper thoughts. It was just a great book that I still think about, even months after I put the book down.

Now I can’t wait for the movie to come out!