My Interview With A P.R. Superstar!

15 Apr

Walking into the small Kelly Green painted office, filled with magazines and papers, you can barely even find the PR super star that works inside.

Annie Scully has been in the Public Relations game for longer than I have even been alive and with experience like that, its no surprise she owns and operates her own successful business.

As communications graduate of Scranton University (and yes, she will chant “There ain’t no party like a Scranton party, cause a Scranton party don’t stop” on cue) Annie was always attracted to the public relations field.

After working for a few different companies, Annie was able to starts her own business in 1997. PRaxis Marketing (clever, right?) is a public relations advising company owned and fully operated by Annie herself.

Annie classifies her title as a client partner, whose job it is to provide public relations and marketing services primarily in the trade show and conference industry.

Trade shows are events where specific industries have companies showcase products or services to the press and industry representatives. A conference is similar to a trade show but on a much smaller scale.

A typical workday for Annie involves coffee, she jokes. After fulfilling her caffeine needs, she is able to get down to business.

To her advantage, working from home allows her to save the time of having to get dressed and she can stay in her pajamas until life calls her to leave her office and society dictates she wear more appropriate attire in the outside world.

After making it into the officer, a.k.a. a walk down her hallway, Annie goes through her daily agenda. Annie describe her day to day work as:

“Checking news to stay on top of what is going on in the world, some writing like press releases or articles, checking social medias, seeing if there is any new buzz in my industries, checking blogs, seeing what’s going on in industry, peruse target medias to see what they are writing about, do searches about the companies and brands, a conference call or meeting with company to get updates or new projects,  and how we’re going to make it a success.”

All in a days work for this P.R. expert it seems.

As Annie further described her daily schedule, she said that not having enough hours in the day is typically her biggest issue.

She had said “There is always something you can do to influence someone, there are so many different ways to do it and just not enough time to get to them all.” I now see where the importance of coffee comes into place.

Public Relations is happening around the clock. Social media is always being updated through multiple channels. Annie told me how the industry has changed so much since she started.

“The Internet opened up a whole new method of PR and message communication.” Most of her day is spend trying to keep up with all the different social medias.

A good portion of her work is through emails, press releases and news articles but one of Annie’s favorite parts of the job is actually meeting the people she writes to.

“Meeting the clients and press you’ve been communicating with is always fun. You help them get their jobs done at the shows, point them in the right directions and getting to form a face to face relationship with them is always my favorite part.”

If you ask Annie what she thinks is her greatest accomplishment, she will tell you its her 13-year-old daughter Amanda, which is one of the main reasons she choose to start her own company and work from home.

Besides her lovely daughter, who if you ask, has absolutely no clue what her mother does besides stare at her computer, Annie has quite the resume.

Her writing has been featured on the popular celebrity tabloid blog Perez Hilton, she had a two-page spread in the New York Times, front-page coverage in U.S.A. Today and a piece featured on the Today Show. Not too shabby.

The hard work pays off for Annie when she gets to travel to shows, meet interesting people, go to events and sometimes even free stuff. But it was a long road to get to where she has come to now.

Annie advices that college graduates looking to get into the public relations field need to intern. She told me “learning to write is the most important skill you can have and learning to love to write is even better.”It’s also important to work hard.

She said you have to do the dirty work to get the pay offs in the end. She describes the PR industry as “Not always fabulous but when you work hard, you can achieve success.”  


Mean Girls to Good Girl

8 Dec

How does America’s beloved, little red headed Disney star become one of the biggest jokes in Hollywood? All it takes is a few rumors about a boob job to send a rising young actress to a convicted felon with a drinking problem.

Lindsay Lohan started her career off really young. Her first big break was playing identical twins in the remake of Parent Trap, from there she gained a fan base and continued to grow as an actress in movies like Freaky Friday and Mean Girls.

When Mean Girls came out rumors started spreading that Lindsay’s breasts had been looking larger than in the past. Tabloids reported stories of Lindsay’s alleged breast implants. She started to gain more and more attention as a celebrity rather an actress.  Then came the downwards spiral. Eating disorders followed all night partying and bad behavior with floods of bad press. Then her career was beginning to be jeopardized.

Lindsay was losing roles and being punished for unprofessionalism on set. She was not being publicized in a positive light at all anymore. She quickly was no longer working and only going out and partying. Her only media exposure was for her reckless behavior and crazy antics. Drug use lead to her arrest and time spent in jail and on probation.

Lindsay has become a huge joke to the public. She no longer has any creditability as an actress. She is in need of a public relations makeover campaign.

Good news for Lindsay! Careers gone bad can be revived. Look at Winona Ryder. Successful young actress, nominated for Academy Awards for Little Women and The Age of Innocence.

But in 2001, she had some sticky fingers and was caught stealing underwear from Sak’s department store. Oppies! After a few years’ hiatus, Ryder came back better than ever. She starred in huge blockbuster like Star Trek and Black Swan with more high profile movies in the works.

It can be done Lohan, it can be done!

A campaign for a public relations problem as atomic as Lindsay Lohan’s needs to start at the ground up, the first step would be time. After her most recent incident stint in jail on November 7th, she should take some time to get out of the public eye. Basically, in strategy, let things cool off. People will begin to forget old new or loss some of the details.

A year or two out of the public eye will give Lindsay time to short her issues and the public the time to forget them. By the time she is ready to come back, people will be wondering where Lindsay has been.

The most important criteria to this hiatus is to NOT being gaining negative publicity. Lindsay needs to time to be hidden. Negative publicity will just put her right back to the tabloid tornado of negative press that she is.

Once she starts to reappear, it needs to be in a positive or neutral manner. She is expected to be bad, so being seen in a positive light will only bring more press to her change for the better.

Over Lindsay’s break, she needs to work on securing roles in legitimate movies. She will have to be extremely choosy in picking a part that is challenging as an actor and high profile enough to get the attention of the academy and the public. The attention that Lindsay wants is on her acting. All over publicity of her life needs to be pushed aside. The public needs to be reminded that she is first and fourth most an actress, this is how she came into the public eye to begin with.

After being selective in choosing a role, she should remain low eye until press starts to be released on the project. When Lindsay becomes a press target once again, it’s important to set up suede events that would depict Lindsay as having matured.

Things like shopping with her family for house ware or Lindsay exercising and eating right. This time of publicity will give the impression that Lindsay is caring for herself mentally and physically.

Positive press will hopefully bring in even more roles for Lohan, now that producers and film companies see that she will be a productive employee and no longer a threat to the production.

Hopefully the new roles will only get better and better. This would significantly change the public view of Lindsay Lohan and maybe even turn her into a serious actress.

Product Placement With Benifits

8 Dec

If sex sells, Justin Timberlake and Mila Kunis can sell just about anything. The 2011 film, Friends With Benefits there was obvious product placement being used to advertise for certain brands and products.

While there was no clear commercial or ad present, the smooth integration of the products into the story line was great subliminal advertising to buy the products and be as good looking as smooth as Justin and Mila.

Friends With Benefits is a standard rom com (romantic comedy) with a suspiciously similar story line to No Strings Attached, but left feeling even fatter and uglier.

The gorgeous stars Justin Timberlake and Mila Kunis played young professionals, who were crippled by past failed relationships and mommy issues. They decide to leave all feelings out and have a strictly physical relationship and yada, yada, yada, you know what the story goes, and they fall in love, trouble, and get together in the end because they are too beautiful not too.

The blockbuster was clearly made to make money. The plot was simple, no award winner there. The movie was made to appeal to the masses. A money maker like this went the extra mile to rake in some more cash with some shameless product placement.

The movie had countless recognizable products. The most visible of pushed products were GQ, the iPad, Sony computers, phones and video games and Skyy vodka.

The most obvious and straight forwardly placed product was GQ magazine. GQ, Gentleman’s Quarterly is a magazine focusing on fashion, style and culture for men. Timberlake’s character was head hunted by Kunis’s character for GQ to come in as their creative director. The magazine was directly spoken about and most scenes were filmed in the real New York office! 

Other scenes featured Justin working on the magazine and arranging different covers. GQ did not let the opportunity to even further promote go to waste. Mila Kunis was featured on the cover of an issue simultaneously with the release of the film. Justin was not left you either.Playing a top ranking GQ tip wig, Justin did a feature article for the magazine where he did the comedic rough draft editing of a story about him. A great little cross advertising action going on here.

According to the movie, being a young professional requires a lot of work and an iPad. Both main characters are featured multiple scenes utilizing the Apple product. The best iPad product placement scene is the “Bible App”. In agreeing to start a sex without feelings relationship, Mila takes out her iPad to open her Bible App. The iPad has a virtual glowing bible that Justin places his hand over to swear upon after fusing with iPad to keep it on the vertical screen view.

The product placement in this scene is brilliant! The iPad is being utilized to start off a strictly sexual relationship with super hot Mila Kunis. What guy wouldn’t buy an iPad if promised that? Then, not only was the iPad used, but an app was thrown in there too. How nice for Apple!

The most product placement occurred with Sony electronics including a phone, laptops, computers and video game consuls. After catching on to just how much Sony was being seen throughout the movie, I looked into Sony and discovered that Sony Corporation owns the production company Screen Gems which produced the movie Friends With Benefits. Sony’s product placement in the film is a classic example of cross promotion.

Sony had the best product placement in the movie. The brand was reoccurring and in all different products. In particularly, the Sony Playstation was a standout product. The video game was being played at a party hosted by Mila’s character. It not only looked fun, but it intrigued the audience to wonder what they were using and where they can play with one.

The video game was also featured in scenes right before the on screen couple was having sex or messing around. It plays into the theory that sex sells. The movie gave the audience a number of reasons why they needed to go out and get this game.

Skyy Vodka was also cleverly snuck into a few scenes. While at a party, Skyy Vodka bottles were being passed around and served. The parties were as glamorous as the invitees and celebrity cameos all in the presence of Skyy Vodka. Later there was a sneaky appearance by the vodka yet again. In Justin’s GQ office, there was a framed Skyy Vodka ad.

All the products placed in the film were strategically chosen. The products were all applicable to teens and young adults, the target audience. All the products were being used and displayed in a positive light for great advertising. Justin and Mila’s characters trendy hip life, along with the amazing relationship and chemistry would be desirable by almost any young person.

The End Of The World As We Know It

8 Dec

Two summers ago, I read the book The Hunger Games. My younger cousin, who is in the seventh grade, had picked up a bunch of books from the library. She had started to read the book and was describing it to me one day.  We were discussing the book as I was bringing her to her play practice. I decided to read a few pages while I was waiting for her to be done, little did I know I would not be putting the book down. After the first chapter I was hooked.

The Hunger Games is a story about a post apocalyptic world a few hundred years from now. The world is not the same place it is today.

Many parts of what is left of the world are poor and impoverished. There is an elite society that runs the rest of the world and keeps them oppressed by taking their resources and by mental scare tactics, like the hunger games. The hunger games are a yearly event where each area of the world sends two of their children to compete of their behalf in a televised battle to the death.

The book struck a nerve in me. While the story was exciting, keeping me wound in the suspense and action, it also scared the day lights out of me! The book painted such a vivid world of chaos that resulted from events that are happening in reality in the present. The current state of the world in a recession, the recently ended wars, the terrorism and all the other issues make an apocalypse not so farfetched of an idea.

The book’s detail of the setting made the world imaginable and the simple stories of young love, family, confusion and struggle made the book relatable even though the overall story was so drastically not typical life. I was finding myself comparing my life to the book on so many levels.

The world is going through a hard time. Many families are finding themselves struggling to get by. Personally, my family has had to make some serious changes in light of the poor economy. It struck a chord in me that maybe a world without the luxuries of today is in the future.

Even though it is a bit of a morbid though, it has made me more in tune to worldly issues. Since reading the book, I have been reading more on current events and issues of third world countries. I have had an interest in learning about world issues and how to go about solving them.

Another theme of the book was personal struggle. The main character, Katniss, had a battle to fight, literally and figuratively. She was thrown into an actual fight, one that could in the greatest probability take her life. Katniss has to fight for herself, but also for her family. Her family needed her, if she were to leave them they would suffer greatly. Her best friend also needed her. They depended on each other’s support in so many ways.

While reading the story, I drew some inspiration from Katniss. She was so passionate protecting the important people in her life and stayed strong for them. She was a selfless character. She fought her battles for others. While it would have been easier to give up for her, she pushed through because she knew that the people in her life needed her too.

I was inspired by that theme present throughout the novel. It made me think twice about what I do for others, and how giving up on myself not just effects me, but a whole tickle down of people who are important to me.

While the book is not a literary master piece, or even at my reading level, it was a great guilty pleasure. The fiction novel was a little escape from the world, but still drove me back into thinking about my own life. The Hunger Games was a life changing book for me had its moments of inspiration and brought about some deeper thoughts. It was just a great book that I still think about, even months after I put the book down.

Now I can’t wait for the movie to come out!

Will Miss America Still Have to Ask for World Peace in 2035?

10 Nov

                       What can happen in twenty-five years? Twenty-five years before 2011 it was 1986. Bon Jovi was Livin’ On A Prayer, pants could double as a parachute, and Ferris Bueller got a day off. No one was concerned about who had texted them, checking emails or Facebook newsfeeds. In twenty-five years communication and society has had some dramatic changes. What could happen in twenty-five more years? (Rolling stones magazine)

I am no Steve Jobs, but with the rapid progress of technology, I can only see communication improving over the next 25 years. I do not believe that within 25 years the world will turn into the Jetsons or live will so drastically change that it is unimaginable. It is fun to dream up what crazy things will exist in the future, but 25 years ago wasn’t the Stone Age.

Society was not so drastically different than it is today. Yes, there are significant changes in communication and culture, but 25 years ago people didn’t have to contact each other through pony express either. This is why I think that there will be major changes, but in a whole, the world will not be a world unimaginably different than today.

The most obvious communication device to change will be the cell phone. Today, when you go to buy a new cell phone, it is difficult to even find a phone that does not come with internet. More and more phones are Smartphone. I think within the next few years, all cell phones will be iphones or iphone like cellular phones.

A growing trend towards one electronic device to be an all in one personal computer, mp3 player, cellular phone, camera, television, gps, and all the gadgets will lead to a super device. By 2035, there will be a piece of electronics that will be a compact, all in one, only device you will need tool.

The device will be a person’s everything. Much like how a teenager feels about their cell phone. If taken away, you might as well just jump off a bridge to save yourself the pain.

This device will significantly aid communication. A person has multiple channels of contact all within one device, so no matter what the content of the message if can be sent through the appropriate channel and reach the recipient with easy. For example, a document could be types, edited, emailed, and printed all from the one device. No more having to switch from computer to phone to printer. The convenience would be the key feature.

The device that does it all would hold all the information you need in the palm of your hand. Of course by 2035 the mobile internet will be extremely fast and work excellently on these devices. Users would be able to look up information with ease and multi-task while doing so.

Information would be so easy to access and acquire because everyone has the ability to contribute and add to the internet at all times.

Facebooks would be super charged. Video could be uploaded; status could change themselves because the all in one device would know what you are doing at all times. News could be reported from every angle. People would have the technology available to be informed about everything at once.

In the movie Wall-E, a technology along the lines of what I am describing is shown. A chair with a screen attached to it and compartments where objects materialize from is a type of all in one device that humans are utilizing for all their technological needs. People sit in these chairs and communicate with friends and acquaintances through a Face Time  like fashion.

While talking with people, the screen also has a running feed of news and advertisements. Having a device that allows us to access all information and communicate in all forms will also make advertising easier for companies. Advertisements can target clients through what the users are doing on their devices and what pertains most to their everyday usage. In a way it would be helpful to both the producers and the consumers because consumers would be constantly being informed of what products are out there that could benefit their life.  Producers would have the benefit of targeting the perfect niche for their products and gaining feedback easily.

Life with on device would be help society to be more productive and lead to a utopian life. The constant connection would significantly decrease miscommunications. People would always be connected and connected on all levels. People could see each other on crystal clear screens, hear each other, send messages or pictures; they could even watch a movie together through a device. People could be much better in touch with each other. Relationships could significantly benefit.

Everywhere around the world would be connected. The world would have shrunk. Ideas and culture can be easily shared between countries. As people learn about each other and share, they will start combining values and culture. The world as a whole will adopt a new culture that is shared internationally. Having this bond of culture will unite the world, in turn making it a unified peaceful place.

The growing dependence on technology will only increase as technology becomes more useful in our lives. While I do not believe that humans will be floating around in chairs like in the movie Wall-E, I do think that technology is exponentially changing society. These changes may not all be for the good.

Improvements in technology increase society’s reliance on it. If people are depending on their all in on devices to do everything they need, they will not be able to function without it.

Technology, even as it improves, can fail. If the device people entirely rely on does fail, people are helpless without the technology and will have trouble conducting life as normal.

A dystopian society would emerge, if society becomes overly reliant on technology that performs all the communication and information acquiring tasks that a person needs. When all the information a person needs is practically given to them, they are very informed, but if they do not have any skill to gain the information without it being given to them, they are useless when the technology is taken away.

People would no longer have to learn or work to get things done. Everything would simply be available for them to utilize. People would not have to learn anything for themselves because they would most likely be able to look up the information or contact someone immediately to find out.

Life lessons like getting lost and guessing your way home would be an extinct problem. But these are the sort of problems that arise that help a person to build character and grow.

If people are given communication, media and information spoon fed to them, creativity and character would start to be lost. People would be more like cookie cutter molds of each other, all having the same experiences of solving an issue with the use of their all in one device. I sure do not think that a world like this would be a peaceful place.

In 2035, I hope that the world has changed for the good. Media is positivity influencing society and communication is easier and more efficient, but not harmful to the people and the relationships they form. Hopefully the world will be in a utopian state in the next 25 years and the Miss Americans will have to come up with something new to ask for.

Don’t Be About It, Blog About It.

10 Nov

Having an off day? I know it makes me feel better to laugh it off. One of the best ways to laugh off my life woes is to hear how much worse someone else’s may be. Know you think to yourself, who in their right mind is going to tell you embarrassing stories about themselves at your beck and call? Well, you’d be surprised how easy it is to find. A recent blogging trend has been collections of funny problems, encounters and advice about the crazy things that happen in everyday life.

Three of my favorite blogs enclude Bad Advice from My Brother, Texts from Last Night and College Problems. These three blogs are of a comedic genre and are about real (but sometimes vastly exaggerated) life events. Each has a different style and format

Bad Advice From My Brother is a collection of live lessons and useless counseling from an older brother to a younger brother. The older brother sends a continuous string of outlandish messages that the younger brother secretly turned into a blog for the world to benefit from.

The blog’s style is a dairy of sorts. The blogger (the younger brother) posts all of the emails, text messages, picture messages, voicemails, even a fax or two, that his older brother sends to him.

The older brother is an ex frat boy, who has recently graduated college and working a real job but seems to be reluctant to give into the grown up lifestyle. The brother, who is egotistical, outrageous, rude, ridiculous, a borderline  alcoholic, and absolutely hysterical, finds it vital to pass on the nuggets of wisdom his life as brought him to his younger brother.

                Texts from Last Night is a unique blog. There is not just one blogger who posts their entries for the audience. Texts from Last Night or TFLN for short is an interactive blog that allows the readers to submit text messages that they think the rest of the world would find funny.

                The blog is similar to Twitter in that it is a chronological micro blog. Submissions that are worthy of making the blog are posted and listed from most recent submission to oldest submission. The text messages are anonymous, the only identification is the area code from which the message was sent and the receiver who responds.

The collection of texts messages are a range of just silly banter, to innocent spelling mistakes gone arise to crude, outlandish statements.  This generation of millennials has a special place in their hearts for text messaging. Millennials have a heavy reliance on text messaging as a major form of communication in their lives.

Text messaging being such an influence in everyday life makes it a subject of interest. Everyone talks about texting and has a funny story. A blog that allows the reader to submit their story is considered cool because in a way, your text was worthy enough to be published online for the rest of the world to see. Reading other funny texts holds entertainment value because texting is so relatable and prevalent in life.

Another popular blog for college students is the trumbler titled Collegeproblems. Collegeproblems is an ongoing numbered list of typical and not so typical problems college students are plagued with during their college experience.

An example of one is “Problem #847- Move off campus, no idea how to cook”, this being one of the more innocent problems.

Collegeproblems is one of those blogs that you read and the whole time you think “this is funny; this is funny because it’s true!” Like the rest of the blogs, the reliability gives the blog appeal to its audience.  Readers can laugh at how these problems stricken their lives.

While it might not seem funny when it is happening, for example, “Problem# 835- Commuter student. No car.” It is humorous to read it and think to yourself how ridiculous life really is. If you cannot laugh about it, how can you really enjoy life? That is what Collegeproblems is all about, taking the college hardships and making a mockery out of them to make the struggles just seem that much more ridiculous.

My personal blog I would hope would have the same witty and hysterical content as the other three blogs I have discussed. Currently my blog is about varying subject matters relating to mass communications. In a way, Bad Advice from My Brother, TFLN and Collegeproblems are also about communication. In Bad Advice from My Brother, the older brother is communicating with the younger brother. In TFLN, texters from around the world are sharing their communication through text messaging and in Collegeproblems, the blogger is listing all the problems, communication problems included, with his followers.

The blog in which I am writing, I would hope it to be entertaining like the other three blogs. Making a blog entertaining and humorous can not only brighten a readers day but keep them interested in continuing to follow the blog.

Like all of the blogs, I may not be the most academic or professional source, but for the subject matter each of the blogs are referring to, I am a source worth citing. None of the blogs are hard fact. They are all option based or from a person’s life and experiences. You can non judge a person’s experiences for creditability.

In the case of these blogs, who is going to be upset because Bad Advice from My Brother did not describe the proper technique for shot gunning a beer. The subject matter of the content really allows for any young adult to be a creditable source of content.

A goal of a blog is to entertain the audience. Each of the blogs, including my own, makes it a point to entertain the readers through light and chipper content, hopefully producing a laugh or two. The audience’s ability to relate to the topics keeps them interested and inclined to read. If I were to keep up my blog, I would hope my life experiences and thoughts would be as entertaining as the blogs discussed in this post because lets face it, college is rough on us all. 

Waiting Sucks.

10 Nov

               My guiltiest pleasure will suck the life right out of you. Its more than just things that go bump in the night. It’s an elaborate schema of twists and turns of mystery, action, romance and just a drop of humor in an ongoing television show. You’re probably dyeing to sink your teeth into whatever I am talking about right? Well I know how much waiting sucks, so I’ll give you a stab at it.  It’s True Blood.

True Blood has become a mass media success. The show is about a young women, Sookie Stackhouse, who had her world turn upside down when vampires ‘came out of the coffin’ to mainstream with society. Sookie finds herself in a romantic relationship with vampire and suddenly she is knee deep in the super natural world. Sookie’s small town of Bon Temp seems to be just as involved in the new world myths and mystery as her. No one in Sookie’s life seems to be able to keep themselves out of trouble, which the premise for the show and its characters.

The program True Blood is produced by Alan Ball’s (the creator of the HBO show Six Feet Under) production company Your Face Goes Here Entertainment who is in association with Home Box Office (HBO) production. HBO who owns the rights to True Blood is a premium cable company owned by the conglomerate Time Warner.

Time Warner is a massive media company with operations in television, film and publishing. Time Warner owns multiple networks including but not limited to HBO, TBS, TNT, and CNN. CNN has corresponding radio stations that Time Warner holds ownership of.

Time Warner is also the owner of high profile production companies responsible for blockbuster pictures and hit shows. Their production company Warner Bros. is also owner of New Line Cinema and Picturehouse Productions (which is a part of HBO). In terms of publishing, Time Warner’s company publishes hundreds of magazines in all different genres including TV and entertainment.

The True Blood concept started out as a series of Novels by Charlaine Harris titled The Southern Vampire Mysteries. The show’s creature, Alan Ball, picked up the rights to adapt the novels to television from Harris and HBO immediately went into development.

In the summer of 2008, the show premiered. In order to gain publicity for the show, the marketers came up with a brilliant campaign. The plan was a viral marketing scheme was to send emails to high profile bloggers of a letter written by a vampire confessing his truths and wanting to be revealed to the world, much like the premises of how the show begins.

The very sneaking marketing ploys continued with MySpace and Facebook pages advertising the fictional True Blood beverage. HBO ran documentaries on vampires and tried to get the public intrigued in the idea of the living dead. Seductive and very sexual ads ran in entertainment magazines, mostly in the ones owned by Time Warner, and commercials on HBO, and its sister networks, and had people wondering what the show was about. The campaign ended up paying off and the show started out as a huge success, drawing in millions of viewers.

With the success of True Blood, it is important to keep the viewer up. As the new season is due out in late spring, advertising for the show should start soon. I have developed a cross promotional campaign to promote the show.

The first plan of action would be to begin showing shows and movies involving vampires in a positive perception on all the networks owned by Time Warner. Making the vampire themed programs suitable for the individual networks will expose the viewers of all different networks to the idea of vampires but in programming that they are most comfortable with.

Showing programs with vampires portrayed positively will cause the audience to want to root for the vampires. Creating that connection will influence the interest in vampires. This is when the networks continue to show more vampire related shows and movies. Before the audience knows it they are indicated with the super natural creates. The peaked interest will hopefully transfer over to seeking out vampire related subject matter like True Blood.

The next step would be to continuing running ads in magazines. Entertainment magazines are a great source to have ads because the readers are interested in entertainment, especially a high profile show like True Blood. The scandalous ads are more than provocative; they also have a lure of mystery. Marketers can play off both those features.

Having the author simultaneously releasing the newest addition to the series in coordination to the premier of the next season would help to boost excitement for existing fans of the book and the television show. The media around the book release would only benefit the show.

Ads can be run in magazine’s that are primarily for men. Men’s interest could be peaked by the sexually orientated ads. Visa versa, in magazines targeted towards women, women could be intrigued by the romance and passion prevalent in the photos. Both sets of magazines would be ones owned by the Time Warner Company.

Another marketing ploy could be to flood YouTube with clips of ‘real’ vampire or supernatural sightings. The multitude of clips would gain popularity and controversy. Hype about the authenticity would create talk as to the reality of vampires. The publicity could spark an interest in the subject of the undead and in the show. As buzz is being created, commercials for the new season of True Blood could come out at the same time.

The entire buzz about vampires would have the public biting at the chance to keep up with the undead trend. They would be sucking all the vampire publicity up. Waiting until dark for the coffins to be open would be almost impossible.